UTM Builder — best
Build UTM tracking URLs for Google Analytics campaigns.
How to use UTM Builder
Enter Your Website URL
Paste your base website URL into the 'Website URL' field at the top. For example: https://www.example.com/page. This is the destination link where users will land after clicking your tracked link.
Fill in Campaign Source
Type the traffic source in the 'Campaign Source' field (e.g., 'facebook', 'google', 'newsletter'). This identifies where the traffic originates in your Google Analytics reports under the 'Source' dimension.
Add Campaign Medium
Enter the traffic medium in the 'Campaign Medium' field (e.g., 'social', 'email', 'cpc', 'organic'). This appears as 'Medium' in Analytics and helps categorize the marketing channel type.
Input Campaign Name
Add a descriptive campaign name in the 'Campaign Name' field (e.g., 'summer-sale-2024', 'product-launch'). This groups all related traffic together in your Analytics dashboard under 'Campaign' reports.
Optional: Add Campaign Term and Content
Optionally enter 'Campaign Term' (for paid keywords) and 'Campaign Content' (to differentiate ad variants). Leave blank if not needed. These fields help segment performance by keyword or creative version.
Copy Your Tracking URL
Click the blue 'Copy URL' button to copy your complete UTM-tagged URL to clipboard. The URL will appear in the output box showing all parameters appended as query strings (utm_source, utm_medium, utm_campaign, etc.).
Use Your URL in Marketing
Paste the tracking URL into your social posts, email campaigns, paid ads, or anywhere you promote content. Share it exactly as copied—UTM parameters track every click back to Google Analytics.